Here's a quote from the article that really grabbed my attention:
Any artist worth his or her salt hopes to make a mark, to rise above mere trends, even if that expectation is something of a tall order in a culture with the attention span of a ferret on crystal meth.
After reading that, I had a bit of an Epiphany. That statement hit the nail right on the head; it's so true! Today's society really does have a short attention span. Not only are People today impatient, but they want and want, yet they are insatiable. Everyone seems to want instant gratification, and so few are willing to sacrifice anything to get it. People of today's society take everything they want, absorb what they need from it, and toss it out like yesterdays trash when the next best thing arrives.
If you can understand any of that, then congratulations, because now you have some idea of what it's like to be an artist today, trying to establish themselves.
I'd wager the World Wide Web is partly (largely) to blame for this, as is corporate advertising and consumerism. Today, nearly everyone thinks they are a photographer. (--I think Nikon, Canon and all the other corporate giants would like you to believe that too, but that's a whole other story--) Almost everyone has a new digital camera, and millions upon millions of digital images are uploaded and shared on the internet every day. With so many photos on the net, and so many people browsing through those photos, it's no wonder people have become so jaded. I think after seeing a bazillion pictures of Aunt Lucy's cat' and 'Uncle Tom with his new lawn mower' probably all the pictures start to look the same. I think this has, to a certain degree, diluted the artistic and creative value of photography.
Let me explain this in a different way; Imagine a person buying really expensive paint brushes, paints, and canvas and then expecting to paint a Michelangelo. Not very likely, but it's basically the same as people who buy a great camera and expect that it will somehow transform them into a great photographer. So many people want this, but the reality is; like any other art form, photography takes practice. It requires much time studying, learning and practicing the basics.
Sure, some people will argue saying,
"Look, I took a really good photo! I must be a good photographer."And sure, it can happen, but can that person explain how they shot the photo and the technical details like aperture settings, shutter speed, ISO? Could they shoot the same photo with the same results if they had to? Not likely, because the image was shot haphazardly and they got lucky. Don't get me wrong, there's nothing wrong with people going out and taking snapshots, after all, it's a lot of fun. Sometimes it's exciting to point and shoot and see what you get, but it isn't photography in the artistic sense, it's just taking pictures or snapshots, and that's the key distinction between the two.
This brings me back to my point about today's society wanting instant gratification. When the average person today sees a great photo, composed and shot by a skilled photographer, they'll probably be thrilled by it for a moment if at all, and then they're off again in search of something else. A very small percentage of people will stop at that photo and actually look at it for all it's worth, they will spend more than a few seconds exploring all the details, and they will try understand what the photographer is conveying in that image.